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Example of a blog post for a company that sells and distributes security systems. Taking the time to design your identity badges from multiple points of view makes a big difference in meeting your organization’s needs. Find out some of things to consider as you lay out a new ID card.More and more companies are … Continue reading Effective Badge Design Enhances Security and Visual Identity →

Example of a content marketing story promoting Vancouver's Greenest City Action Plan and the CityStudio Vancouver program at UBC. I was sitting on my bed, gazing out my dorm window. Heading off to college had been an adjustment and the lush gardens reminded me of the family farm I’d left behind.My attention turned to all … Continue reading What Can One Person Do? →

Example of a content marketing story for a travel agency, promoting travel to Reykjavik, Iceland. In Iceland, Reykjavik is where the action is. It’s the biggest city in the country and the nation’s capital. This modern urban centre offers you the chance to visit the northernmost capital city on the planet.  History buffs revel in … Continue reading Reykjavik Has Something for Everyone, Including You →

Example of a feature story aimed at first time home buyers for a realtor's website. Buying a new home is never a snap decision. Few of us have the resources to just pick out a home the day we finish school or get married.For most of us, home ownership is a long-term goal we need … Continue reading First Time Home Buyers Should Avoid Money Pits →

Example of a magazine article highlighting a community event. The pandemic threw the 20th Anniversary of the Dufferin Farm Tour for a loop. Find out how farm families will produce a video tour instead. Every year, farmers like Evan Besley open their gates to visitors on a Saturday in the fall. The Dufferin Farm Tour offers a … Continue reading Farm Tour Moves Online →

Example of a public education promotion for the P​lanetary Society's launch of LightSail2 on June 24 2019. The mission will prove the feasibility of solar sailing in outer space using CubeSats.​ In the 1970s, I bought a book published by the Whole Earth Catalog called "Space Colonies". I read it over and over. The book … Continue reading Come Sail Away →

Example of a content marketing blog post promoting interest in the STEM fields.​ Living next door to the United States isn't always easy. It's compared to a mouse sleeping with an elephant. Between the sheer size of their economy and population and the worldwide dominance of their cultural media, we tend to get overwhelmed. We … Continue reading The Top 5 Scientific Achievements by Canadians →

Example of a Content Management Strategy for a tourist destination website.​ Wish I Was There - Bruce Peninsula is a Wish I Was There affiliate site aimed at young people who enjoy travel to wilderness retreats. It provides site visitors with an insider's guide on how to make the most of their stay at this … Continue reading Northern Bruce Peninsula →

Example of a content marketing story profiling a family business.​ Next year will mark the 40th anniversary of the <client> family’s entry into the printing business. Based in the <location> area, this family business involves the <client> brothers, who learned printing and graphic arts from their father. Over its first few decades, the business went … Continue reading T​echnology Upgrade Announcement →

Example of a content marketing story for a clothing company that targets ambitious young men.​ Finishing college can feel like you've reached the top and wound up at the bottom at the same time. You've met all those goals you set for yourself as a freshman. You were praised and lauded at your graduation. They … Continue reading The End of the Beginning →