About Me
By applying my research skills, storytelling expertise and engaging writing style, I turn my clients’ ideas into ready-to-publish, persuasive, business-to-business marketing content that consistently achieves strategic marketing goals.
Because of today’s digital buying behaviour, the first, and most enduring, impression your brand makes on potential customers now comes from your online content, not from your sales force. Yet, research shows that business leaders find most B2B marketing content dull and unengaging.
I have extensive experience in Content Writing, Technical Writing and Training and Development, working as a consultant with many of Canada’s most successful organizations and later in management roles in both the public and private sectors.
Writing has always been my passion and it’s a gift people have recognized in me since childhood. I now have the opportunity to express that part of myself in the service of others.
I’m available to deliver creative and compelling content marketing stories, web copy blog entries and social media posts for progressive communicators and marketers in the business-to-business sector.
Let’s Discuss Your Content Needs
Services
CONTENT MARKETING
Increasingly, business-to-business customers respond to messages presented in story or article form.
I’ll work with you to understand your sales goals, messaging objectives and the needs and values of of your target customers.
Then I’ll craft creative content that reaches them on their terms and wins them to your brand. I have a lifetime of experience helping business clients achieve their goals.
WEB COPY
The lifespan of today’s website is about two years.
Keeping your web content fresh might mean a complete rewrite or revising cornerstone copy.
Whatever your needs, I’ll work with you to understand customer expectations, your firm’s product, and your brand’s identity.
I’ll deliver content to support your strategic goals and make sure your site remains engaging, compelling, and above all, profitable.
BLOG POSTS
Business-to-business customers look to industry thought leaders to guide their buying decisions.
Brands need to demonstrate subject matter expertise to their customer base through long-form content.
I’ll put my decades of well-honed research skills to work for you. I’ll find out more about your customers’ interests and pain points.
Then, I’ll supply you with compelling blog posts that position your organization as the authority in your industry and the brand of choice.
Testimonials
David is the quintessential take-the-ball-and-run-with-it person. His expertise, professionalism, and vast wealth of knowledge are invaluable. David is adept at quickly understanding technical topics and translating the mundane into readable, understandable, and effective content.
In addition to his content writing skills, David brings a professional yet genuinely friendly demeanor to the group. Highly recommend.
Ross Nepean
David is an exceptional writer and I would highly recommend him. He writes to express and not to impress. When I worked with David, he was our senior consultant that reviewed our reports and provided coaching and direction to our staff. Our team delivered exceptional reports and assessments as a result of his leadership.
Colleen Moretti
It is an absolute pleasure to recommend David as a talented content writer and a conceptual thinker outside of the box. He was very respected for his experience and the professionalism that he brought to his role at GSK and would transfer that skill set easily to any new projects he is given. I enjoyed his humour and trusted his fundamental judgement on all of the projects we worked on together.
Rob O’Reilly
David Rintoul has refined research, writing and people management skills that enable him to synthesize and adapt a diversity of subjects and voices into a symphony.
Joshua Caplan
Excellent work here, David! Strong opening, very visual descriptions, great details, and your writing is very natural and conversational, which is just what we want. This is excellent!
David Morton Rintoul Freelance Writer
Write to express, not to impress.
David Morton Rintoul Freelance Writer 