I deliver ready-to-publish, persuasive, business-to-business marketing content, on time and under budget, that consistently achieves clients’ strategic advertising goals.
My services include creative content marketing stories, web copy, eLearning modules and technical documents for ad agencies, marketers, publishers and communications firms in the business-to-business field.
I have extensive experience in content writing, technical writing and training and development, working as a consultant with many of Canada’s most successful organizations and later in management roles in both the public and private sectors.
Writing has always been my passion. It’s a gift people have recognized in me since childhood. I now have the opportunity to express that part of myself in the service of others.
I’m available to deliver creative content marketing stories, web copy, blog entries, and social media posts for progressive communicators and marketers in the non-profit, public and private sectors.
Increasingly, today’s customers respond to messages presented in story or article form.
I’ll work with you to understand your sales goals, messaging objectives and the needs and values of of your target customers.
Then I’ll craft creative content that reaches them on their terms and wins them to your brand. I have a lifetime of experience helping clients achieve their goals.
The lifespan of today’s website is about two years. Keeping your web content fresh might mean a complete rewrite or revising cornerstone copy. Whatever your needs, I’ll work with you to understand customer expectations, your firm’s product, and your brand’s identity.
I’ll deliver content to support your goals and make sure your site remains engaging, compelling, and above all, profitable.
Today’s customers look to influencers to guide their buying decisions. Brands need to demonstrate their subject matter expertise to their customer base through long-form content.
I’ll put my decades of well-honed research skills to work for you. I’ll find out more about your customers’ interests and supply you with compelling blog posts that position your organization as the authority in your space—and your brand as the product or service of choice.
David Morton Rintoul Freelance Writer
Write to express, not to impress.